I noticed an uncanny amount of weight-loss ads on Facebook bombarding me with buy-this-because-you’re-too-fat! messages. And so when Feministing informed me that Facebook tailors weight-loss ads to its female subscribers, I unchecked the “female” box on my profile. And indeed, I find that my Facebook account is no longer inundated with you’re-too-fat! ads. So, for all you millions of facebookers out there, I highly recommend that you uncheck your “sex” box; perhaps as a little experiment try being a “male” if you are a “female” and visa versa. Notice any differences?












